Be Happy™ Helps Keep Pets Healthy on the Inside and Happy on the Outside
August 29, 2012
• Health & Wellness
FIDO thinks this is FUN - You could win one of five free t-shirts - check out all the information below as shared by our friends at Purina.
(ST. LOUIS) – Aug. 28, 2012 – Watching a dog chase its tail or a cat soak up the sun reminds us that there’s more good in the world than not, if you just know where to sniff it out. That’s the philosophy behind a new brand of dog and cat food inspired by the enduring happiness pets share with owners. Be Happy™ debuts nationwide with calls to action for owners to join the happiness movement.
Be Happy is a new pet food brand by Nestlé Purina PetCare Company that celebrates happiness as a way of seeing the world. The brand has infused that philosophy into the packaging for its 100 percent complete and balanced dry dog and cat food varieties, and into its social media properties, including its Facebook page and mobile photo app.
“We looked at the way our pets see the world and were inspired by how they just seem to instinctively know the secrets to being happy,” said Aaron Williams, Be Happy brand manager. We’re celebrating our pets as our happiness heroes. We’ve incorporated this philosophy into everything we do, and are encouraging pet owners to join our happiness movement online.”
In just three months, the brand’s Facebook page has grown to more than 100,000 highly-engaged fans. The Be Happy fans create e-cards, customize their own T-shirts and upload photos from the Be Happy mobile photo app available in the iTunes and Google Play stores. The app enables people to customize photos with visual elements like dog ears, hearts, borders, the Be Happy characters and thought bubbles for happy messages.
Be Happy™ has two great ways for YOU to get in on the fun, and make“happified” photos of your pets, which are easily sharable via social media. You can either download an iPhone and Android application or visit PurinaPetFun.com. Both the app and website allow you to upload photos of your pets, which can then be customized with different visual elements, characters and thought bubbles, and shared Facebook.
AND - Be Happy™ is giving FIDO Friendly fans a chance to win one of 5 FREE T-Shirts with your pet’s picture! Just create photos with the app or website (information above) and submit them to Ali@fidofriendly.com between NOW and September 7th !
5 winners will be chosen, to each receive one free t-shirt with YOUR pet’s entry picture! Just one entry per person please, and winners must provide a U.S. shipping address. Ready, set, let's PLAY !
For more product information about Be Happy, please visit Purina.com/BeHappy or www.Facebook.com/PurinaBeHappy