PetsPrefer® Soft Chews Named as a Finalist in Virgo SupplySide Editor’s Choice Awards
October 01, 2013 • Health & Wellness
These soft chews have FIDO’s vote!
MENOMONIE, Wis. - VIRGO (vpico.com), an information distribution company focused on the most innovative and complex business-to-business markets that fuel the U.S. and world economies, announced PetsPrefer® Soft Chews as one of its 2013 SupplySide Editor’s Choice Awards Finalists in the animal nutrition category.
Vets Plus, Inc. launched the six veterinarian-formulated soft chews as part of its trusted PetsPrefer® line in July 2013. Raj Lall, President and CEO of Vets Plus, said, “We are proud of our PetsPrefer® Soft Chews and pleased to see them recognized as finalists for this award. Our focus has always been on creating unique solutions to animal nutrition, and these functional treats demonstrate the science and innovation we bring to every product.” The soft chews, which can be found at your local pet retailer, are available in joint, probiotic, senior, calming, skin & coat, and breath formulations.
Five 2013 consumer packaged goods (CPG) products were selected by the SupplySide editorial team for achievements in innovation and market significance in 15 categories: animal nutrition, antioxidant supplements, beverages, digestive health, functional food, hair care, multivitamin, nutricosmetics, omega-3, organic, packaging design, skin care, specialty supplement, sports nutrition and weight management. One winner in each category will be announced at SupplySide West 2013 during the SupplySide Editor’s Choice Awards Reception on Nov. 13 at The Venetian in Las Vegas.
From Nov. 12 to 16, the SupplySide West event will draw 13,000 attendees to the Venetian and Sands Expo in Las Vegas. The Expo hall will offer 1,700 exhibit booths showcasing innovative ingredients and technologies from around the world.
For more information on PetsPrefer® Soft Chews, visit http://www.pets-prefer.com/soft-chews.html
