Dog Lovers Pay It Forward With Fuel the Love – Fuel the Cure
August 21, 2014 • Health & Wellness
Zuke’s, manufacturer of premium dog and cat treats, is pleased to announce that their annual “Fuel the Love – Fuel the Cure” campaign to support The Dog and Cat Cancer Fund (DCCFund) raised over $5000 for the organization this summer. Through the campaign, Zuke’s was able to increase awareness of canine cancer and promote The Dog and Cat Cancer Fund as a resource for families confronted with a cancer diagnosis.
The campaign, aimed at celebrating dogs and their love of life, invited Zuke’s fans to share inspiring photos and videos of their pups in action. For every person who posted and tagged their photo or video with #FuelTheLove, Zuke’s contributed $5 to The Dog and Cat Cancer Fund. The campaign generated nearly 900 photo and video entries, raising more than $5000 for the Fund.
With six million dogs and a similar number of cats diagnosed with cancer each year in the United States, this donation will help the DCCFund, a non-profit organization dedicated to,providing much-needed financial assistance and valuable information to pet parents whose dogs and cats are suffering from cancer.
“Zuke’s already donates a portion of all product sales to the Dog and Cat Cancer Fund,” states Chris Meiering, Zuke’s Director of Marketing and co-founder of the DCCFund. “This annual campaign is a push for pet owner engagement and education surrounding a cause that is very near and dear to our hearts. We hope that by involving our consumers in this effort, we not only bring awareness to the fight against cancer but also let them know that resources are available for families through organizations like The Dog and Cat Cancer Fund.”
The “Fuel the Love – Fuel the Cure” campaign is one element of Zuke’s commitment to helping dogs and cats stay healthy and active. For more information on Zuke’s beliefs and how the brand is making a difference, please visit http://www.zukes.com/our-beliefs.