Happy Howl Offers New Breed of Dog Food with a Mission in Mind
April 19, 2021 • Health & Wellness
Happy Howl believes that a happier, healthier dog starts with better nutrition. Today the unabashedly dog-obsessed company launches the first three recipes of its dog food subscription service, created with the intention of disrupting the dog food industry while changing the lives of 50 million dogs, one meal at a time.
Their mission to help doggos is as clear as the human-grade ingredients they put into each bowl, which include a preservative-free shelf-stable blend of a single-source animal protein, grains and thoughtfully-sourced fruits and veggies. Dog parents can now log on to Happy Howl’s website to create a tailored meal plan for their pups (and their budgets) that not only fuels them, but also assists Happy Howl deliver on their Happy Dogs Promise to give back to rescues across the country however they need it most.
The company is launching at a time when the health and longevity of Americans’ pups is paramount. A recent survey* conducted by a team of University researchers found that dogs have played a critical role in helping reduce feelings of depression, anxiety, isolation and loneliness for many people during the COVID-19 pandemic. Happy Howl understands that dogs are not just our loyal companions but rather our furry co-pilots in life. The tenaciously transparent dog food company is dedicated to providing dog parents the best blend of whole foods to keep their pups happier, healthier and around for more years to come.
While its transparent and wholesome list of ingredients enhances the lives of dogs who eat it, what truly makes Happy Howl different isn’t necessarily just what’s inside its packaging. It’s the company’s mission to help dogs from all wags of life, no matter what den they call home. The company is working directly with rescues across the country to give back to them however they need it most, whether it’s fulfilling rescue wishlists, supplying emergency vet funds, sponsoring surgeries, or feeding the many mouths in need.
Happy Howl was founded by young Philadelphia entrepreneur, Colin Buckley, whose heartbreaking experiences with the health of his adoptive husky, Rocky, inspired him to create change in the dog food industry. “We spent years trying different diets for Rocky, from over-the-counter dog foods to prescription dog foods that were more expensive than they were palatable. I would look at his ‘prescription’ or ‘premium all-natural food and couldn’t believe that this was our only option - food that I couldn’t tolerate to look at, touch with my hand or even breathe through my nose when I was opening it,” said Colin Buckley, Founder of Happy Howl. “Nothing could cure Rocky’s daily vomiting. That’s when I decided to take matters into my own hands and began testing recipes in our home crockpot in an effort to create a diet that was easy on Rocky’s stomach but also gave him the right balance of nutrients to keep his weight healthy,”
Colin has devoted the past several years to the research and development of Happy Howl, including everything from perfecting the recipes and processing methods to solidifying a commitment to sustainable practices through packaging and environmentally friendly delivery. “I realized after several years of researching canine nutrition, interviews with veterinarians and trying recipe iterations that I could harness that knowledge to bring more transparency into an industry that had failed me and my best friend and help to change the lives of other dogs in the process.”
*This report was published by FIDO Fort Collins and created by a group of researchers from Colorado State University, Washington State University, University of San Francisco, and Palo Alto University who study human animal interactions. The purpose was to understand the impact of COVID-19 on people’s relationships with their companion animals. The report was compiled based on 4105 responses to the dog survey.
Happy Dogs Promise
In addition to improving the diets of dogs everywhere, Happy Howl is also committed to helping dogs and those who care for them live happier lives – especially dogs in need. The company has created its Happy Dogs Promise; a credo that speaks to their plans to work directly with the people and rescue organizations that help dogs at a community level. Dog owners and dog lovers alike can support their favorite local rescue by nominating them on Happy Howl’s website to join their pack of loyal companions, a network of rescues across the country that Happy Howl will support throughout the year.
The Food
Made from the same tail-wagging good stuff that Colin used in his homemade recipes, Happy Howl is available in three flavors - Grandma’s Beef Stew, Lamb Delight and Tasty Turkey Feast. Each recipe is made up of 100% human-grade ingredients centered around a single-source animal protein. Most notable is what you won’t find in Happy Howl: artificial preservatives, additives, fillers or by-products. Every recipe is a shelf-stable blend of farm-sourced ingredients that are cooked in a USDA-Grade kitchen and formulated to exceed the standards set by AAFCO.
How to Join the Pack
When dog owners sign up with their pup’s information, Happy Howl uses proprietary technology to calculate the serving sizes based on their doggo’s weight, breed and other important factors. The result is a customized nutrition plan featuring complete and balanced meals designed to deliver from USDA-certified kitchens directly to their dog’s door. Happy Howl was specifically designed to be a shelf-stable formulation, ensuring no refrigeration is needed making the plans even more convenient for the family on the go. Each serving is sustainably packed in paper-based material that is 100% recyclable and kinder to the planet.
To join the pack of Happy Howlers or learn more about available plans head to www.thehappyhowl.com
About Happy Howl
Happy Howl, founded in Philadelphia, is a new breed of subscription dog food founded with one belief: dogs deserve better – and so do the people who care for them. Customized meal plans from Happy Howl come in three unique flavors that contain high-quality, 100% human-grade ingredients sourced from local US farms, cooked in USDA certified kitchens and delivered in sustainable packaging to dog parents’ front doors. The company’s Happy Dogs Promise serves as their commitment to working directly with dog rescues and community organizations across the country to provide assistance however they need it most. For more information, visit www.thehappyhowl.com.
