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Ruffwear and Best Friends Animal Society - A Perfect Match

FIDO’s friends at Ruffwear announced a major partnership with Best Friends Animal Society, earlier this year.  The Ruff Adventure Dog Adoption Program, matches adventure-loving, outdoor oriented Ruffwear customers with high-energy, fresh air-seeking dogs from the Best Friends Animal Sanctuary.  FIDO thinks that sounds like a perfect match!

Ruffwear, the leading manufacturer of high performance dog gear, has announced a two-year partnership, including financial and inkind product, as well as adoption promotions, with Best Friends Animal Society, the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters.

Ruffwear chose Best Friends Animal Society because of its leadership in the no kill movement. The organization runs the nation's largest no-kill companion animal sanctuary, as well as lifesaving programs in partnership with rescue groups and shelters across the country. Since its founding in 1984, Best Friends has helped reduce the number of animals killed in American shelters from 17 million per year to about 4 million.

Over the course of the partnership, Ruffwear will contribute $50,000 in financial support to cover adoption and travel fees for dogs adopted from Best Friends’ sanctuary in Kanab, Utah, to their new homes anywhere in the US (travel covered to the closest major airport). An additional $64,000 in in-kind product will ensure each adopted dog will go to his/her forever home with a new Ruffwear Hoopie™ Collar and Flat Out™ Leash.

Read Marla’s story by clicking her picture – you might just find YOUR new best friend!



Visit Ruff Adventure Dog via their Facebook App -    

To learn more about Best Friends Animal Society, please visit

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