STARS SHINE FOR REMEMBER ME THURSDAY® GLOBAL PET ADOPTION AWARENESS CAMPAIGN
September 14, 2016 • Rescue
This month, Helen Woodward Animal Center will once again unite with animal welfare proponents and organizations worldwide for the 4th Annual Remember Me Thursday®.
Honored on the fourth Thursday of September, the campaign asks pet lovers and animal rescue groups to create an unstoppable, integrated voice advocating for orphan pets to live in forever homes, not die waiting for them. Grassroots candle-lighting ceremonies and a global avalanche of social media buzz will shine a light on the millions of homeless animals still awaiting adoption and encourage communities to opt to adopt and reduce the millions of orphan pets euthanized each year. Now some very big names are stepping forward to lend their support to the cause, including CBS’ NCIS star, Pauley Perrette, who has been named the 2016 Official Spokesperson for the campaign. Helen Woodward Animal Center encourages the world to join with these philanthropic celebrities and to be a part of this very special day, Thursday, September 22nd, 2016.
As the campaign’s 2016 Official Spokesperson, Pauley Perrette is best known for her role as the brilliant but offbeat forensic scientist “Abby Sciuto” on CBS' NCIS (2003), the #1-rated drama in the world. She is also a published writer, singer and civil rights advocate, in addition to co-owner of the "Donna Bell's Bake Shop" in Manhattan, which is named after her late mother. But it is Perrette’s passion for rescue pets that drew her to the campaign.
"It is so important that we give homeless animals loving forever homes,” stated the star. “We save them, but they end up saving us. The greatest joys I’ve experienced in my life have been from my rescued pets. As Official Spokesperson of the Remember Me Thursday® campaign I have the opportunity to give a voice to these beautiful creatures."
Remember Me Thursday® was established in 2013 by Helen Woodward Animal Center President and CEO Mike Arms. Moved by the staggering statistic of the 3.4 million1 homeless pets who lose their lives each year in the U.S., Arms put out a call to rescue organizations in an attempt to create a global awareness campaign. As creator of the International Pet Adoptathon and the International Home 4 the Holidays program (placing over 12 million pets in homes since 1999), he was able to send out an expansive request and the response was significant.
Now in its fourth year, Remember Me Thursday® has been supported by 164 countries with hundreds of thousands of individuals and more than 500 separate animal welfare organizations around the globe holding candle-lighting ceremonies of their own, spreading the message on social media, or lighting a virtual candle. The enormous swell of celebrity support has resulted in the topic trending on both Facebook and Twitter, garnering more than 500 million social media impressions.
To be a part of the 2016 Remember Me Thursday® campaign, individuals and animal welfare organizations are encouraged to get the entire world talking about pet adoption on Thursday, September 22nd, by tweeting, tagging, posting and sharing the beauty and life-saving significance of pet adoption using the hashtags #RememberTheRescue and #RememberMeThursday.
NEW THIS YEAR: Animal-lovers can win life-saving funds, toys and food for adoptable pets looking for forever families at their favorite non-profit, pet adoption organization. To enter the Remember Me Thursday Social Media Contest, simply upload your rescue pet’s photo and story to the #RememberTheRescue Photo Wall for a chance to win!* (*Restrictions apply. Final selection remains at the sole discretion of Helen Woodward Animal Center).
For more information on Remember Me Thursday® and a full list of participating celebrities and animal welfare organizations, go to www.remembermethursday.org. For more information, contact PR and Communications Director Jessica Gercke at (858) 756-4117 x 335 or firstname.lastname@example.org.