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YI Action Camera Now Available in U.S. via Amazon

Colorful, Powerful and Pocket-Sized Video Camera Offers Affordable Alternative in Time for Holidays

YI, the imaging technology company and maker of a successful line of action and home cameras, announced today that its YI action camera is now available for the first time in a limited release version exclusively for the United States through Amazon for $99.95.

The YI action camera is a powerful and portable video camera that allows anyone to capture his or her adventures in breathtaking color and clarity. An accompanying iOS and Android app lets users control the camera and showcase their experiences via mobile devices.

“As a technology company deeply rooted in photography and imaging, the YI action camera is just the beginning of our range of products,” said Ye Song, co-founder, YI. “We are committed to providing the highest quality imaging technology that real people use for real life. With the action camera we want to make it easy and fun for everyone to unlock their creativity and share their stories.”

“YI has become a cultural phenomenon, captivating communities throughout Asia, garnering outstanding reviews and an incredible demand for availability in the US,” said Kyle Walker, manager, Amazon Exclusives. “The buzz that the company organically created has been impossible to ignore. Given YI consistently sold out when it was released for the first few months in China and the US market need for an action camera for the everyday user, joining forces with YI to sell on Amazon is a natural fit.” 

At just 2.5 ounces, the YI action camera is a lightweight, pocket-sized video camera packed with the world's leading image processor and a 155° ultra-wide angle lens. It offers the ability to capture full high definition videos and 16 megapixel still photos, and record up to 90 minutes of footage on a single charge.


The action camera is also equipped with built-in Wi-Fi and Bluetooth so it can be controlled via Smartphone from up to 300 feet away and an accompanying YI Action App offers the ability to adjust camera settings and stream live footage instantly on a Smartphone. Camera color options, including lime green and arctic white, let users represent their personal style.

Also available on Amazon are a range of YI accessories including an expandable selfie-stick, Bluetooth® remote control, waterproof case, and a variety of mounts such as the hand mount, bike handlebar mount, and more.

Pricing and Availability

YI action camera: Available in arctic white and lime green in the U.S. on for $99.95.

YI action camera kit: Packaged with a selfie stick and Bluetooth remote; Available in arctic white and lime green in the U.S. on for $139.95.

The action camera comes with a one-year warranty.

About YI

YI is an imaging technology company that is committed to making cameras and accessories that real people use for real life—and all of the surprises it brings. Its products including an action camera and home camera offer high performance features and quality at an affordable price tag. In China, YI is part of the Xiaomi family, which has a history of making revolutionary technology accessible to everyone. For more information visit and to purchase visit

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