FIDO Friendly magazine congratulates Jill Rappaport of The Today Show
March 08, 2012 • Travel • Most Popular
FIDO Friendly magazine's Social Media and PR Director, Carol Bryant, recently attended the Global Pet Expo and had the opportunity to attend the media-only Purina Media Reception honoring Jill Rappaport of the Today Show.
Jill received the Global Pet Expo "Excellence in Journalism and Outstanding Contributions to the Pet Industry Award" as given by the American Pet Products Association (APPA) and the Pet Industry Distributors Association (PIDA)
As shared in a recent press release, "Rappaport has been on TODAY for 20 years. She served as the entertainment correspondent for the first 17 years, but when her beloved dog Jack got bone cancer, her life and career changed forever. While chronicling Jack's illness on the show, she realized that animal welfare issues were her calling and so her path changed. In her popular, award-winning "Bow To Wow" series, shelter dogs get a makeover and a second chance at life, and through her work she has helped to save hundreds of horses that were severely abused. Since its inception, "Bow to Wow" has had a 100% success record, and even Olympic Gold Medalist Michael Phelps has adopted one of the dogs from Jill's segment. She also keeps TODAY viewers informed about the latest health trends for pets. She developed a clothing line for Pendleton for women and pets, which benefited the Jack and Jill Fund for animal cancer."
"We truly believe that this award was crafted especially for someone just like Ms. Rappaport and that her promotion of responsible pet ownership is directly inline with APPA's mission," said Bob Vetere, president of APPA. "Her dedication to improving the lives of pets and helping resolve animal welfare issues is evident and we could not be more thrilled to honor her with this year's award."
Previous winners include: Victoria Stilwell, Rachael Ray, Ellen DeGeneres, Dr. Marty Becker (Good Morning America/Vetstreet/Dr. Oz Show), Steve Dale (My Pet World/The Pet Minute), Gina Spadafori (author/Pet Connection) and Janice Brown (The Tails Pet Media Group).
FIDO Friendly magazine sends a hearty congratulations to Jill for all she does for animals and we are so very proud of you and honored to have met you!
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