Lincoln Bark expands marketing with introduction of short animated videos
November 12, 2012 • Video
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CHICAGO, IL – Lincoln Bark recently revamped their marketing efforts with the introduction of short, animated videos. The light hearted videos are original productions by Lincoln Bark’s animation department. Lincoln Bark will be releasing these new videos one by one to the public through their Facebook page.
The first video, “Dancing for my treat!”, is currently featured on the homepage of the New York Pet Fashion Show website. “These videos are meant to show the fun side of our products. They use bright colors, fun sounds clips and upbeat messaging that we think will draw in new customers and give current customers some extra doggie-centric entertainment,” says Lincoln Bark’s Director of Marketing, Michelle Laing.
Lincoln Bark plans to create a library of videos on their new YouTube channel.
The videos will be publicly accessible and optimized for shareability via social media. Bobbye Cochran, the founder of Lincoln Bark, recently tested out one of the original videos at Super Zoo, the National Pet Trade Show in Las Vegas. “Everyone who visited our booth seemed to really love the clip. It served as a nice visual aid helping customers learn more about the unique health benefits of our treats powered with Chia,” said Cochran.
Lincoln Bark is a Chicago based company that sells all-natural, human-grade dog treats that are uniquely powered with the Chia seed; a superfood with 8x more omega-3s than wild salmon and more antioxidants than blueberries. Lincoln Bark’s original Sweet Little Butterpup™ treats have since inspired two others: Treat Smart™ and Doggie Sprinkles. All of Lincoln Bark’s treats are proudly made in the USA from 100% natural ingredients and are available at www.lincolnbark.com as well as pet boutiques in the US and Canada.
Lincoln Bark: Dancing for my treat!
This cute dog is dancing for Lincoln Bark's Treat Smart™ dog treat.
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