Magazine  >  Issue 45  >  Blind Ambition

Blind Ambition

Nicollette Sheridan sat down with FIDO Friendly to talk about National Guide Dog Month and joining Natural Balance Pet Foods, PETCO and independent pet stores to support the cause.

FIDO Friendly: Tell us about your role as spokesperson for National Guide Dog Month and how did you become involved?

Nicollette Sheridan: Natural Balance is a company that I believe in. I love their organic kibble and so does my very finicky dog, Oliver. They are people who truly care about animals and have huge hearts. When it was brought to my attention that Natural Balance, PETCO and independent pet stores were raising money to help the blind with gifting these incredibly smart and loving dogs to comfort and guide them through their lives—I couldn’t wait to help in any way I could. Guide Dogs of the Desert is a wonderful organization that provides all services to the blind at no charge. I had the privilege of spending time with them and working with their puppies and grown guide dogs. The money being raised in the month of September will enable Guide Dogs of the Desert and all guide dog schools across the country to help raise many more dogs in their programs that will help give the “miracle of independence” to so many more people in need. Every PETCO across the country is participating. When you make a purchase at PETCO or a participating independent pet store near you—you can round up your payment and every penny will go to aiding a blind person in need. Or you can simply make a donation. Quality of life is something we all deserve so let’s make a difference and help the blind find their way.

FF: What do you want our readers to know about these special dogs?

NS: Dogs like to have a job. Purpose is as important to them as it is to us.

Photography Christopher Ameruoso


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